JACKEL CHOW
Creative Producer Lead & Cinematic Storytelling Strategist | AI-Augmented Production | Brand Video & Cross-Media Campaigns |
Asia ↔ Europe Experience
With 15+ years of audiovisual excellence, I architect high-impact creative production systems that address complex business challenges. Leveraging strategic planning and AI, I deliver measurable results for global brands like BMW, Deloitte, and TAG Heuer, across brand films, VR/3D, and training modules. My core strength is bridging artistic vision, technical execution, and business strategy, translating C-suite objectives into powerful, pixel-perfect narratives. I optimize workflows, craft compelling stories, and drive transformative operations. Seeking visionary roles in media and marketing, I aim to leverage my unique blend of creativity, analysis, and technical prowess for exceptional efficiency and captivating storytelling.
Locations: Vietnam; Hong Kong; Sweden
PERSONAL BRAND MANIFESTO
THE STORYTELLING TECHNOLOGIST
Building a Global Creator Brand Through Authentic Learning, Cinematic Storytelling, and AI-Powered Production
WHO I AM
My name is Jackel, a found of Seities Visual, I'm a filmmaking and marketing professional who got curious about technology.
Strategic Foundation
For years, I built campaigns for global brands of Fortune 500 companies.. I learned how to think strategically about audiences, how to craft messages that stick, and how to manage complex projects with dozens of moving pieces. That foundation matters. It taught me that every piece of content—whether it's a 30-second social media clip or a 20-minute video—is really about one thing: connecting with people through a story that makes sense to them.
Global Perspective
I'm originally from Hong Kong. I've lived in Europe (Sweden, Estonia, Czech, Malta) for 12 years, worked across Europe, and now I'm based in Vietnam. That's given me something rare: I understand how people from different parts of the world think, what moves them, and what they're looking for in visual storytelling. I've noticed that Western audiences want one thing, Asian audiences want another, and European audiences want something else entirely. And that's actually beautiful—it means there's no single "right way" to tell a story. There's just the right way for your audience.
But somewhere along the way, I realized something was missing. I could write strategy documents all day, but I couldn't actually show people what I meant. I couldn't bring ideas to life visually the way I wanted to. So I started experimenting.
Mastering Emerging Tech
About five years ago, I started teaching myself VR, 3D, virtual production, and Unreal Engine. Not because I wanted to become a technical expert. But because I wanted to understand how emerging technology could help me tell better stories. I did experiments. Some worked. Most failed spectacularly. But each failure taught me something.
AI Workflow Automation
I've also spent the last year diving deep into AI workflow automation—Zapier, Make.com, AI-powered editing tools. I'm still learning. I'm nowhere near an expert. But I'm learning with you, in public, and that's actually the point.
Here's what I've realized: The future of visual storytelling isn't about having the most expensive equipment or the deepest technical knowledge. It's about understanding how to use whatever tools are available—including AI, online platforms, and creative thinking—to tell stories that matter.
That's what my channel is about.
WHAT I'M BUILDING
A space where we talk about cinematic storytelling in a world where AI and online tools have changed everything.
THE ART OF VISUAL STORYTELLING
How to compose shots that make people feel something. Why lighting matters. How sound design can change the entire mood of a scene. How to edit in a way that keeps people engaged. These principles don't change whether you're shooting on a $100,000 cinema camera or creating scenes entirely in AI.
VIRTUAL PRODUCTION & EMERGING TECH
What happens when you combine real-time rendering, AI, and creative thinking? How can small brands and solo creators use virtual production without needing a Hollywood budget? What's actually possible with tools like Unreal Engine, and what's still hype? I'm experimenting with all of it, and I'm sharing my honest results—wins and failures.
CREATING CONTENT THE AI/ TRADITIONAL WAY
I'm learning how to use AI tools, online platforms, and automation to create professional-quality content without traditional shooting. This is the future. Instead of renting studios and hiring crews, we can build immersive worlds, animate characters, create cinematic sequences—all from a laptop.
THE BUSINESS OF BEING A CREATOR & FILMMAKER
How do you actually make money as a content creator or (AI) filmmaker? What revenue streams work? How do you build an audience across different platforms? What's the real timeline? I'm documenting my own journey, including the parts that don't work.
GLOBAL PERSPECTIVES ON STORYTELLING & FILM INDUSTRY
What I've learned living across three continents from filming is that storytelling is universal, but how you tell a story changes by region. Asian creators approach pacing differently. European audiences value accessibility differently. American audiences have different narrative expectations. I want to explore these differences and help you reach global audiences authentically.
WHO THIS IS FOR
CREATIVE PROFESSIONALS
Creative professionals who want to level up their visual storytelling but don't have big budgets. You work in marketing, communications, education, or creative industries. You know that video is important, but you're intimidated by the technical side.
EMERGING CREATORS/FILMMAKERS
Emerging creators who are just starting but don't want to drop $50K on equipment. You want to understand how to actually build an audience, tell stories that connect, and maybe even make money from your work.
TECH-CURIOUS STORYTELLERS
Tech-curious storytellers who are interested in AI, VR, 3D, and emerging tech but want an honest assessment of what's real vs. hype. You're not looking for technical deep-dives; you want to understand the creative possibilities.
GLOBAL AUDIENCES
Global audiences who understand that storytelling & films looks different depending on where you are. You're tired of American-centric creator content. You want perspectives from someone who's lived across continents.
AUTOMATION ENTHUSIASTS
Automation enthusiasts who know that the future is about working smarter, not harder. You're interested in how AI and workflow automation can free up creative time.
THE CORE PHILOSOPHY
If you care about storytelling/creativity/films, you're curious about technology, and you value authenticity over polish—this is for you.
Executive Summary: Core Strengths
My strength lies in producing engaging audiovisual content with interesting storytelling. I combine technical expertise in digital production with strategic leadership and creative vision, making me a versatile asset in the media and marketing sectors.
Filmmaking & Storytelling
Expertise in fiction, documentary, and commercial production from scripting to post-production.
Production Optimization
Strategic planning and workflow optimization using technological and AI solutions to drive efficiency and cut costs.
Advanced Digital Art
Proficiency in 3D digital art, VFX, VR development, photorealistic 3D/videogrammetry, and virtual production.
MY CAREER JOURNERY
Leadership in Video Production (Esoft)
Head of Video Production, Production Line Manager | 03/2024 - 02/2026
Strategic Workflow Optimization
Planned and optimized production workflows using technology and AI solutions, significantly driving efficiency and reducing operational costs.
Product Development & Collaboration
Collaborated closely with product and sales teams to develop innovative new products and services for the market.
Team Leadership & Training
Led and inspired a growing team, championed transformation strategy, and designed/managed training programs for both in-house and outsourced staff.
Operational Oversight
Monitored daily production line operations, including quality management, product onboarding, delivery, and complaint resolution.
Digital Production Studio Management (Gaddr AB)
Digital Production Studio Manager | 07/2020 - 12/2023
At Gaddr, a tech innovation agency incorporating AI and automation, I created cross-media production experiences. This included photography, videography, motion graphics, animation, and consultancy.
Live Streaming
Managed multi-camera productions for both live and pre-recorded events.
2D/3D Animations
Created visualizations for prototypes, building projects, and landscapes.
VR Development
Produced VR content for promos, simulations, cinematic VR storytelling, and 360-degree 3D virtual tours.
Independent Filmmaking & Commercial Work
Filmmaker, Executive Producer & Content Creator | Seities Visual (01/2012 - Present)
Seities Visual specializes in a variety of video production styles, including shorts, fiction, documentary, commercials, and event videos. My role involves overseeing indie film production and commercial advertising.
Selected commercial brand clients include: BMW, Tag Heuer, FMI Investment Partners, Fisher & Paykel Healthcare, ONE Championship, Deloitte & Touche, BNP Paribas Bank, Standard Chartered Bank, Deutsche Bank, and Booking.com.
Professional Experience in Broadcasting & Production/Agency
Multimedia Production Officer (The Hang Seng University of Hong Kong)
01/2018 - 07/2018
Produced comprehensive video and photo content for university marketing channels including official website, Facebook, YouTube, and Instagram. Created course explainer videos, ceremony coverage, student life content, and alumni updates, delivering 2-3 videos plus photo updates weekly.
Video Director and Editor (VR Projects Ltd.)
01/2017 - 07/2017
Managed creative content and post-production for commercial and corporate videos for clients such as TAG Heuer, BMW, Adidas, and the Hong Kong Jockey Club.
Assistant Producer & Continuity (RTHK)
08/2016 - 01/2017
Worked on live broadcasting variety shows (OB productions) and served as script supervisor/continuity for RTHK drama and docudrama productions.
Research Writer & Content Creator (TVB)
05/2015 - 08/2016
Created content for top-rating variety shows, including research, sourcing materials, and location coordination for programs such as "Scoop" (highest-rated informative program).
Junior Producer (MALTAFILM)
11/2013 - 06/2014
Assisted with daily administration and pre-production coordination for commercial projects, including involvement in "The Shipwreck" (Docudrama) and commercials for Haribo and Costa Crociere.
Academic & Artistic Achievements
This section highlights a selection of honors and awards received, showcasing consistent recognition for excellence in film production, academic endeavors, and international competitions.
Best Editing Award
Parrot International Film Festival, Mar 2019
Most Popular Microfilm Award
HK FILMART, Mar 2017
BAFTA Scholarship Nominee
BAFTA Yip Foundation Scholarships (2014) & BAFTA Scholarships in China (2016)
Academic Outstanding Scholarship
University of Bradford, UK, Jan 2015
Best Film Awards
1st and 2nd prizes, Cinemadamare, Italy, Jul 2013
DORA Doctoral Scholarship
Archimedes Foundation, Estonia, Jan 2013
Best Producer Award
Summer Media Studio, Lithuania, Jun 2012
Specialized Skills & Software Proficiency
Special Skills
Virtual Production/Mixed Reality
OBS Live Streaming
3D Game Environment Creation
Photorealistic 3D/Videogrammetry
Creative Writing (Eng & Chi)
Developing Skills
→ AI automation and AI Generative in AI filmmaking
Software Expertise
Video/Photo
Adobe Creative Suite, AI Studio
Editing/Grading
DaVinci Resolve, Premiere, FCP
Game/VR/VFX/Virtual Production
Unreal Engine, Quixel
3D Mograph
Cinema 4D/ Blender, VRay
Selected Production Highlights
A snapshot of high-profile projects demonstrating versatility across live events, daily news, and international commercial production.
Broadcasting Successes (RTHK & TVB)
Hall of Wisdom (RTHK)
Weekly seminar voted as the most favored program in season.
Live Events (RTHK)
Managed OB productions for The 67th Anniversary China National Day Ceremony and large-scale concerts like Symphony Under the Stars.
Scoop (TVB)
Daily news show that consistently achieved the highest rating (28 points average) for an informative program.
Wellness On The Go (III) (TVB)
Weekly travel show broadcast internationally in Singapore.
International Film & Commercials (MALTAFILM)
Served as 2nd Assistant Director for the docudrama The Shipwreck and provided production assistance for major commercial campaigns:
Explore visuals from these significant commercial projects:
Haribo Golden Bears
Commercial directed by Riccardo Paoletti.
Costa Crociere
Commercial; provided pre-production support.
Let's Connect
Have a project in mind? Want to collaborate? Or just want to chat about storytelling and technology?
Reach out. I'd love to hear from you.
Email: [email protected]